The Universal theme park planned to be built in Frisco, Texas has new concept art and an official name. 

“Universal Kids Resort will inspire the unbridled creativity of kids through imagination, discovery and most importantly – play,” Universal Creative president Molly Murphy, said in a press release. “We’re designing the resort so kids and families can feel the thrill of being physically immersed in their most beloved stories and characters.” 

The resort, located in a 97-acre parcel in the Dallas suburb, is the foray into a family-focused park for Universal Destinations & Experiences. Since being announced back in January, plans for the park have been approved by local officials and construction began in November.

Along with the reveal of the park’s name, Universal also released new concept art for the park:

Universal Kids Resort rendering released in Dec. 2023 (Universal)

While renderings like this are careful not to give away exactly what’s going to be built, the new image does have noticeable changes from the original concept released earlier this year. For example, there are now two roller coasters visible in the art, along with what appears to be a river rapids ride in its park’s center. 

The overall park layout changed significantly between the two renderings, with the new version missing buildings that resembled the Jurassic Park Discovery Center which in the original art. 

This coaster is located near the back of the park in the new rendering (Universal)

Another coaster located to the left of the park’s entrance plaza (Universal)

As Theme Park Tribune has reported before, concept art like this is designed to deceive, or at least avoid any obvious confirmation of certain intellectual properties or attractions.

No opening date has been set for the new park. Industry experts have told Theme Park Tribune that a 2026 debut is likely, following the opening of Universal Orlando’s third theme park, Epic Universe, in 2025.

Universal isn’t the only company going over this theme park demographic in the region. Legoland owner Merlin Entertainments is building a Peppa Pig Theme Park in North Richland, a Fort Worth suburb, which is scheduled to open next year.