All four hours of NBC’s “Today” show will be broadcast live from inside Universal Studios Florida on Feb. 28.
It’s the first time the program was ever done an entire show outside New York, according to Today.com. The announcement was made on the Thursday episode of “Today.”
The broadcast will take place at the Today Cafe, just inside the front entrance of Universal Studios Florida, which is themed after the show’s New York studio. The cafe’s grand opening last May was marked with a few live shots featuring Al Roker in Orlando.
Roker has lent his name to a rotating series of specialty dishes at the restaurant. Starting with Al’s Avocado Toast when the cafe first opened, his current seasonal dish is a platter of southern chicken biscuit sliders.
Along with the live show, “Today” is giving away a trio of three-night Universal Orlando trips that include airfare, park tickets and a stay at Universal’s Cabana Bay Beach Resort.
“Today” has been running since 1952 on NBC, which is part of the NBCUniversal division of Comcast along with Universal’s theme parks.
It’s not the first synergistic event at Universal Orlando; “The Tonight Show Starring Jimmy Fallon” has done two stints taping his show from the resort, first in June 2014 and again in April 2017 to celebrate the opening of Fallon’s own Race Through New York attraction at Universal Studios Florida.
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