Merlin Entertainments is jumping into the Memorial Day weekend competition going head to head with the big theme parks by offering an annual pass to six of its attractions.
The $99 Awesomer Annual Pass will go on sale May 26-29 and include a year of unlimited admission to LEGOLAND Florida Theme Park, LEGOLAND Water Park, The Coca-Cola Orlando Eye, Madame Tussauds Orlando, SEA LIFE Aquarium Orlando and LEGOLAND Discovery Center in Atlanta.
The deal also features free parking at all attractions, early access to LEGOLAND and 10 percent off stays at Florida’s LEGOLAND Hotel and LEGOLAND Beach Retreat.
The pass will compete with the May 25th opening of Universal’s new Volcano Bay water park and Disney’s May 27th grand opening of its new land, Pandora – The World of Avatar at Animal Kingdom.
Guests can sign up online to receive a discount code before the limited sale goes live May 26. A maximum of six passes can be purchased per transaction and must be activated in person at LEGOLAND Florida Resort within 60 days of purchase.
Current Awesomer Annual Pass Members can renew their pass at the same $99-plus-tax rate now through May 31.
Merlin Entertainments runs 121 attractions in 24 countries across four continents.