Merlin Entertainments, the U.K.-based parent company of the Legoland parks, has added to its Central Florida holdings by buying the 400-foot-tall observation wheel at Orlando’s Icon Park. 

As part of the acquisition, the wheel will be reverting to its original name, the Orlando Eye. It was mostly recently known as The Wheel at Icon Park, though the Orlando Eye name was still frequently used by visitors. 

The name change also matches a similar Merlin property, the 443-foot-tall London Eye.

Merlin CEO Scott O’Neilll said Monday, “Today’s acquisition of the Orlando Wheel in the vitally important tourist hub of Orlando demonstrates our Gateway strategy in action and serves to replicate our successful London Gateway formula, whereby we have clustered four of our branded attractions alongside the iconic anchor that is The London Eye.”

Merlin owns Legoland Florida and Peppa Pig Theme Park Florida, located about 40 minutes away from Orlando in the town of Winter Haven. The company already owned the Sea Life Orlando Aquarium and Madame Tussauds Orlando, two other attractions at the Icon Park complex along Orlando’s International Drive tourist corridor.  

Icon Park president and CEO Chris Jaskiewicz said in a press release, “We’re proud that Merlin recognized the global appeal of this attraction, and of Icon Park as a destination, in selecting us as the site to expand their popular brands in Central Florida.”

Other offerings around Icon Park, including restaurants and the Museum of Illusions, remained owned by other entities. 

The complex was previously the home of the Orlando Free Fall drop tower before a fatal incident in 2022 where a 14-year-old boy fell out of the attraction. The ride was later torn down