Crayola Experience has added an immersive, hands-on attraction to its Florida Mall location.
Guests use a tablet to guide them through 15 different digital and physical quests at the new Adventure Lab. Crayola crayons – Denim, Goldenrod, Scarlet, Orchid and Asparagus – can help or hinder their efforts.
Each visitor to the Lab will be given three challenges. The tasks range from jumping across a river of melting rainbow wax to uncovering an ancient recipe for the color Moonglow or grabbing chunks of crayon wax off a conveyor belt, mimicking “I Love Lucy’s” famous chocolate scene.
“Much like the fictitious scientists in our Adventure Lab, we are always experimenting with new ways to inspire our guests,” said Victoria Lozano, senior vice president of Crayola Attractions. “Adventure Lab is the first of its kind for us. It’s an attraction that truly puts kids in a world that’s part fantasy and part reality”
Adventure Lab is included in the admission price to Crayola Experience, which features more than two dozen hands-on attractions and the opportunity to create personalized crayons. Tickets are $22.99 at the door or $19.99 online.