More of Mattel’s toy brands will be represented in the Mattel Adventure Park being constructed in Glendale, Arizona, a suburb of Phoenix.
When the project was unveiled last year, the park was set to open in 2022 with a Hot Wheels roller coaster and a Thomas & Friends indoor park, along with smaller attractions like go-kart tracks. In a new press release, the park’s opening window has been pushed to the first quarter of 2023 with several more Mattel brands being represented: Barbie, the Masters of the Universe and Mattel Games.
“Mattel Adventure Park will be even more engaging and entertaining at launch, with the addition of these iconic Mattel brand experiences,” Julie Freeland, senior director of global location- entertainment at Mattel, said in a press release. “The expansion of this flagship attraction brings together the largest representation of Mattel’s beloved brands in a live space as never before.”
Specifically, the park will feature a Barbie flying theater attraction (think Disney World’s Soarin’), hologram-driven Dream Closet Experience, and a rooftop beverage location, all housed in Barbie Beach House. For He-Man and the Masters of the Universe fans, Castle Greyskull will house a 4,500-square-foot laser tag arena.
Mattel Games will be represented both through a UNO-themed climbing structure and a nine-hole mini golf course with holes themed around board games like Pictionary and Rock ‘Em Sock ‘Em Robots.
“We are extremely excited to add Barbie, Masters of the Universe and Mattel Games themed attractions and rides to an already outstanding offering in development at the first-ever Mattel Adventure Park,” said Mark Cornell, president of Mattel Adventure Park developer Epic Resort Destinations. “We have spared no expense to bring these iconic brands to life in ways that will delight visitors of all ages for years to come.”
Hot Wheels coaster concept art from 2021 (Visit Glendale)
Two previously-announced coasters from Chance Rides are still a part of the project. One will be a family coaster called Bone Shaker, the other a Hot Wheels-themed coaster with three inversions. The latter would be just the second installation of Chance’s Hyper GT-X coaster model after Lightning Run at Kentucky Kingdom.
Planned alongside the Mattel Adventure Park is the VAI Resort, previously called Crystal Lagoons. Its 1,200 rooms will be the largest hotel in the state.