Disneyland is allowing renewals for its Magic Key annual passes starting Thursday, but the benefits and prices have changed.
The four-tier Magic Key system replaced the pre-pandemic Disneyland annual passes last August and already included more blockout dates and fewer benefits than the old program. For its second year, Disneyland is dropping the top-tier, $1,399 Dream Key — the only pass that offered no blockout dates — in favor of the $1,599 Inspire Key, which can’t be used between Dec. 21 and Jan. 1.
The change comes after Disney singled out “an unfavorable attendance mix” at Disneyland for negatively affecting theme park revenue in the company’s latest quarterly earnings report. Company executives have noted that passholders tend to spend less inside the parks compared to guests buying multi-day tickets who visit less frequently.
Disney is currently facing a lawsuit from one Dream Keyholder, arguing that Disneyland’s park reservation system essentially imposes blockout dates on a pass that was advertised as not having any.
In reaction to that lawsuit, Disney’s terms and conditions for Magic Key now includes a clause where buyers waive their right to file lawsuits:
— Scott Gustin (@ScottGustin) August 16, 2022
The other three Magic Key levels retain the same names, but prices have been hiked by between 8 percent and 16 percent:
- Imagine Key: $449 (was $399)
- Enchant Key: $699 (was $649)
- Believe Key: $1,099 (was $949)
Blockout dates for these three passes remain largely unchanged. The Imagine Key remains a weekday-only pass, along with significant blockout periods for holidays and summer. The Enchant Key also cannot be used during most of the summer, but allows some access on weekends in slower months. The Believe Key is blocked out during some holiday periods, as well as Saturdays in July.
The higher prices do come with some new benefits. All tiers now come with some parking discount. The Imagine and Enchant Keys will offer 25 percent off the Toy Story Lot and the Believe Key will offer 50 percent off “select lots.” Parking is still included with the top-tier Inspire Key. All tiers will also now get a 20 percent discount on the Genie+ service.
What won’t be changing is the suspension of new pass sales. Disneyland is only offering renewals to existing Magic Keyholders at this time. New customers have been unable to buy any level of Magic Key since May.